CPG-Test - Five Forces Analysis

CPG-Test - Five Forces Analysis

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Intensity of Existing Rivalry

Large industry size (CPG-Test) Large industries allow multiple firms and produces to prosper without having to steal market share...

Bargaining Power of Suppliers

Diverse distribution channel (CPG-Test) The more diverse distribution channels become the less bargaining power a single distributor will...
Volume is critical to suppliers (CPG-Test) When suppliers are reliant on high volumes, they have less bargaining power, because a producer can...

Threat of Substitutes

Substantial product differentiation (CPG-Test) When products and services are very different, customers are less likely to find comparable product...

Bargaining Power of Customers

Buyers require special customization (CPG-Test) When customers require special customizations, they are less likely to switch to producers who have...
Product is important to customer (CPG-Test) When customers cherish particular products they end up paying more for that one product. This...
Large number of customers (CPG-Test) When there are large numbers of customers, no one customer tends to have bargaining leverage....

Threat of New Competitors

Strong distribution network required (CPG-Test) Weak distribution networks mean goods are more expensive to move around and some goods don’t get to...
Industry requires economies of scale (CPG-Test) Economies of scale help producers to lower their cost by producing the next unit of output at lower...
Strong brand names are important (CPG-Test) If strong brands are critical to compete, then new competitors will have to improve their brand...
Customers are loyal to existing brands (CPG-Test) It takes time and money to build a brand. When companies need to spend resources building a brand,...

What is Porter's Five Forces Analysis?

WikiWealth's Five Forces analysis evaluates the five factors that determine industry competition. Add your input to cpg-test's five forces template. See WikiWealth's tutorial for help. Is WikiWealth missing any analysis? Check out our entire database of free five forces reports or use our five forces generator to create your own. Remember, vote up cpg-test's most important five forces statements.