Comcast Corporation - Five Forces Analysis

Comcast Corporation - Five Forces Analysis

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Intensity of Existing Rivalry

Fast industry growth rate (Comcast Corporation) When industries are growing revenue quickly, they are less likely to compete, because the total...
Exit barriers are low (Comcast Corporation) When exit barriers are low, weak firms are more likely to leave the market, which will increase the...
Relatively few competitors (Comcast Corporation) Few competitors mean fewer firms are competing for the same customers and resources, which is a...

Bargaining Power of Suppliers

High competition among suppliers (Comcast Corporation) High levels of competition among suppliers acts to reduce prices to producers. This is a positive...
Diverse distribution channel (Comcast Corporation) The more diverse distribution channels become the less bargaining power a single distributor will...
Critical production inputs are similar (Comcast Corporation) When critical production inputs are similar, it is easier to mix and match inputs, which reduces...
Low cost of switching suppliers (Comcast Corporation) The easier it is to switch suppliers, the less bargaining power they have. Low supplier switching...

Threat of Substitutes

Substantial product differentiation (Comcast Corporation) When products and services are very different, customers are less likely to find comparable product...
Substitute has lower performance (Comcast Corporation) A lower performance product means a customer is less likely to switch from Comcast Corporation to...
Limited number of substitutes (Comcast Corporation) A limited number of substitutes mean that customers cannot easily find other products or services...
High cost of switching to substitutes (Comcast Corporation) Limited number of substitutes means that customers cannot easily switch to other products or...

Bargaining Power of Customers

Buyers require special customization (Comcast Corporation) When customers require special customizations, they are less likely to switch to producers who have...
Product is important to customer (Comcast Corporation) When customers cherish particular products they end up paying more for that one product. This...
Large number of customers (Comcast Corporation) When there are large numbers of customers, no one customer tends to have bargaining leverage....
Limited buyer choice (Comcast Corporation) When customers have limited choices they end up paying more for the choices that are available....

Threat of New Competitors

Strong distribution network required (Comcast Corporation) Weak distribution networks mean goods are more expensive to move around and some goods don’t get to...
Strong brand names are important (Comcast Corporation) If strong brands are critical to compete, then new competitors will have to improve their brand...
Advanced technologies are required (Comcast Corporation) Advanced technologies make it difficult for new competitors to enter the market because they have to...
Geographic factors limit competition (Comcast Corporation) If existing competitors have the best geographical locations, new competitors will have a...
Customers are loyal to existing brands (Comcast Corporation) It takes time and money to build a brand. When companies need to spend resources building a brand,...
High switching costs for customers (Comcast Corporation) High switching costs make it difficult for customers to change which products they normally...
Entry barriers are high (Comcast Corporation) When barriers are high, it is more difficult for new competitors to enter the market. High entry...

What is Porter's Five Forces Analysis?

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