Clifford Thames - Five Forces Analysis

Clifford Thames - Five Forces Analysis

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Intensity of Existing Rivalry

Fast industry growth rate (Clifford Thames) When industries are growing revenue quickly, they are less likely to compete, because the total...
Large industry size (Clifford Thames) Large industries allow multiple firms and produces to prosper without having to steal market share...
Relatively few competitors (Clifford Thames) Few competitors mean fewer firms are competing for the same customers and resources, which is a...

Bargaining Power of Suppliers

Large number of substitute inputs (Clifford Thames) When there are a large number of substitute inputs, suppliers have less bargaining leverage over...
High competition among suppliers (Clifford Thames) High levels of competition among suppliers acts to reduce prices to producers. This is a positive...
Diverse distribution channel (Clifford Thames) The more diverse distribution channels become the less bargaining power a single distributor will...

Threat of Substitutes

Substitute has lower performance (Clifford Thames) A lower performance product means a customer is less likely to switch from Clifford Thames to...
Limited number of substitutes (Clifford Thames) A limited number of substitutes mean that customers cannot easily find other products or services...

Bargaining Power of Customers

Buyers require special customization (Clifford Thames) When customers require special customizations, they are less likely to switch to producers who have...
Product is important to customer (Clifford Thames) When customers cherish particular products they end up paying more for that one product. This...
Large number of customers (Clifford Thames) When there are large numbers of customers, no one customer tends to have bargaining leverage....

Threat of New Competitors

High capital requirements (Clifford Thames) High capital requirements mean a company must spend a lot of money in order to compete in the...
Strong distribution network required (Clifford Thames) Weak distribution networks mean goods are more expensive to move around and some goods don’t get to...
High sunk costs limit competition (Clifford Thames) High sunk costs make it difficult for a competitor to enter a new market, because they have to...
Strong brand names are important (Clifford Thames) If strong brands are critical to compete, then new competitors will have to improve their brand...
Advanced technologies are required (Clifford Thames) Advanced technologies make it difficult for new competitors to enter the market because they have to...
Geographic factors limit competition (Clifford Thames) If existing competitors have the best geographical locations, new competitors will have a...
Customers are loyal to existing brands (Clifford Thames) It takes time and money to build a brand. When companies need to spend resources building a brand,...
High learning curve (Clifford Thames) When the learning curve is high, new competitors must spend time and money studying the market...
Entry barriers are high (Clifford Thames) When barriers are high, it is more difficult for new competitors to enter the market. High entry...

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