Burlington Northern - Five Forces Analysis

Burlington Northern - Five Forces Analysis

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Intensity of Existing Rivalry

Relatively few competitors (Burlington Northern) Few competitors mean fewer firms are competing for the same customers and resources, which is a...

Bargaining Power of Suppliers

Low concentration of suppliers (Burlington Northern) A low concentration of suppliers means there are many suppliers with limited bargaining power. Low...

Threat of Substitutes

Limited number of substitutes (Burlington Northern) A limited number of substitutes mean that customers cannot easily find other products or services...

Bargaining Power of Customers

Buyers require special customization (Burlington Northern) When customers require special customizations, they are less likely to switch to producers who have...
Product is important to customer (Burlington Northern) When customers cherish particular products they end up paying more for that one product. This...
Limited buyer choice (Burlington Northern) When customers have limited choices they end up paying more for the choices that are available....

Threat of New Competitors

Strong distribution network required (Burlington Northern) Weak distribution networks mean goods are more expensive to move around and some goods don’t get to...
High capital requirements (Burlington Northern) High capital requirements mean a company must spend a lot of money in order to compete in the...
Industry requires economies of scale (Burlington Northern) Economies of scale help producers to lower their cost by producing the next unit of output at lower...
High learning curve (Burlington Northern) When the learning curve is high, new competitors must spend time and money studying the market...
High sunk costs limit competition (Burlington Northern) High sunk costs make it difficult for a competitor to enter a new market, because they have to...
Entry barriers are high (Burlington Northern) When barriers are high, it is more difficult for new competitors to enter the market. High entry...

What is Porter's Five Forces Analysis?

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