British Airways (iris) - Five Forces Analysis

British Airways (iris) - Five Forces Analysis

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Intensity of Existing Rivalry

Government limits competition (British Airways (iris)) Government policies and regulations can dictate the level of competition within the industry. When...
Large industry size (British Airways (iris)) Large industries allow multiple firms and produces to prosper without having to steal market share...

Bargaining Power of Suppliers

Critical production inputs are similar (British Airways (iris)) When critical production inputs are similar, it is easier to mix and match inputs, which reduces...
High competition among suppliers (British Airways (iris)) High levels of competition among suppliers acts to reduce prices to producers. This is a positive...
Volume is critical to suppliers (British Airways (iris)) When suppliers are reliant on high volumes, they have less bargaining power, because a producer can...

Threat of Substitutes

Substitute has lower performance (British Airways (iris)) A lower performance product means a customer is less likely to switch from British Airways (iris) to...
Substantial product differentiation (British Airways (iris)) When products and services are very different, customers are less likely to find comparable product...
Substitute product is inferior (British Airways (iris)) An inferior product means a customer is less likely to switch from British Airways (iris) to another...
Limited number of substitutes (British Airways (iris)) A limited number of substitutes mean that customers cannot easily find other products or services...

Bargaining Power of Customers

Product is important to customer (British Airways (iris)) When customers cherish particular products they end up paying more for that one product. This...
Large number of customers (British Airways (iris)) When there are large numbers of customers, no one customer tends to have bargaining leverage....

Threat of New Competitors

High capital requirements (British Airways (iris)) High capital requirements mean a company must spend a lot of money in order to compete in the...
Advanced technologies are required (British Airways (iris)) Advanced technologies make it difficult for new competitors to enter the market because they have to...
High sunk costs limit competition (British Airways (iris)) High sunk costs make it difficult for a competitor to enter a new market, because they have to...
Industry requires economies of scale (British Airways (iris)) Economies of scale help producers to lower their cost by producing the next unit of output at lower...
Customers are loyal to existing brands (British Airways (iris)) It takes time and money to build a brand. When companies need to spend resources building a brand,...
Strong brand names are important (British Airways (iris)) If strong brands are critical to compete, then new competitors will have to improve their brand...
Entry barriers are high (British Airways (iris)) When barriers are high, it is more difficult for new competitors to enter the market. High entry...

What is Porter's Five Forces Analysis?

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