Airlines (Aer Lingus) - Five Forces Analysis

Airlines (Aer Lingus) - Five Forces Analysis

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Intensity of Existing Rivalry

High competition between legacies and LCCs (Airlines (Aer Lingus)) Please edit this page to add a description…

Bargaining Power of Suppliers

Low power due to duopoly and standardisation (Airlines (Aer Lingus)) Please edit this page to add a description…

Threat of Substitutes

High competition on short haul market (Airlines (Aer Lingus)) Please edit this page to add a description…

Bargaining Power of Customers

High segmentation of the market (Airlines (Aer Lingus)) Please edit this page to add a description…
Large number of customers (Airlines (Aer Lingus)) When there are large numbers of customers, no one customer tends to have bargaining leverage....

Threat of New Competitors

High operational costs (Airlines (Aer Lingus)) Please edit this page to add a description…
Strong brand names are important (Airlines (Aer Lingus)) If strong brands are critical to compete, then new competitors will have to improve their brand...
Advanced technologies are required (Airlines (Aer Lingus)) Advanced technologies make it difficult for new competitors to enter the market because they have to...
Entry barriers are high (Airlines (Aer Lingus)) When barriers are high, it is more difficult for new competitors to enter the market. High entry...

What is Porter's Five Forces Analysis?

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