Limited number of substitutes (FedEx)

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A limited number of substitutes mean that customers cannot easily find other products or services that fulfil their needs. Limited substitutes are a positive for FedEx. … This qualitative factor will lead to a decrease in costs. "Limited number of substitutes (FedEx)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it. This statements will have a short-term negative impact on this entity, which subtracts from its value.

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