Substitute has lower performance (Coke vs. Pepsi)

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A lower performance product means a customer is less likely to switch from Coke vs. Pepsi to another product or service. … "Substitute has lower performance (Coke vs. Pepsi)" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This statement will lead to an increase in profits for this entity.

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