Substantial product differentiation (Coke vs. Pepsi)

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When products and services are very different, customers are less likely to find comparable product or services that meet their needs. This is a positive for Coke vs. Pepsi. … "Substantial product differentiation (Coke vs. Pepsi)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it. "Substantial product differentiation (Coke vs. Pepsi)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This qualitative factor will lead to an increase in costs.

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