Limited number of substitutes (Coke vs. Pepsi)

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A limited number of substitutes mean that customers cannot easily find other products or services that fulfil their needs. Limited substitutes are a positive for Coke vs. Pepsi. … "Limited number of substitutes (Coke vs. Pepsi)" has a significant impact, so an analyst should put more weight into it. This statement will lead to an increase in profits for this entity.

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