Mary Kay and Revlon Inc

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"Mary Kay and Revlon Inc" has a significant impact, so an analyst should put more weight into it. "Mary Kay and Revlon Inc" will have a long-term positive impact on the this entity, which adds to its value. "Mary Kay and Revlon Inc" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it. This statements will have a short-term negative impact on this entity, which subtracts from its value. "Mary Kay and Revlon Inc" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.