Low buyer price sensitivity (Starbucks)

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When buyers are less sensitive to prices, prices can increase and buyers will still buy the product. Inelastic demand positively affects Starbucks. … "Low buyer price sensitivity (Starbucks)" has a significant impact, so an analyst should put more weight into it. "Low buyer price sensitivity (Starbucks)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.

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