Buyers require special customization (Starbucks)

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When customers require special customizations, they are less likely to switch to producers who have difficulty meeting their demands. Buyer customization positively affects Starbucks. … This statements will have a short-term positive impact on this entity, which adds to its value. "Buyers require special customization (Starbucks)" will have a long-term negative impact on this entity, which subtracts from the entity's value. "Buyers require special customization (Starbucks)" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.

Affected Investments