Google - Comparative Multiple Analysis

Google (Comparative Multiple Analysis)

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Notes on the Comparative Multiple Analysis of Google

WikiWealth compares Google's revenue, EBITDA, and EBIT multiples to their peers in order to determine the appropriate fair valuation. Click in the top right corner to experiment with Google's comparative analysis.

Notes from the analysis:

1. WikiWealth uses quantitative measures to determine the multiple range for Google.
2. Free cash flow to the firm (FCF) multiple is free cash flow to equity holders plus interest owed to Google's debt holders.
3. Multiples incorporate benefits due to economies of scale; WikiWealth compares absolute enterprise value multiples to competitor's multiples.
4. WikiWealth excludes outliers when calculating individual company multiples.

Helpful Information for Google's Analysis


How does this work? The Comparative Investment Analysis determines the value of Google by comparing Google financial ratios, prices, growth rates, margins, etc. to those of relevant peer groups.

Value Investing Importance? This method is widely used by investment professionals to determine the correct price of investments, especially initial public offerings (IPOs). It is one element of WikiWealth's three Wall Street approaches used to determine the correct fair value of Google.

See the Google cash flow (DCF) analysis for a completely different approach that's popular on Wall Street for determining the value of an investment in Google.

Also, see the Google's buffett intrinsic valuation analysis for WikiWealth's attempt to replicate the investing formula's used by Warren Buffett and Google's valuation conclusion for a quick summary.