WikiWealth compares Diageo's revenue, EBITDA, and EBIT multiples to their peers in order to determine the appropriate fair valuation. Click in the top right corner to experiment with Diageo's comparative analysis.

Notes from the analysis:

1. WikiWealth uses quantitative measures to determine the multiple range for Diageo.
2. Free cash flow to the firm (FCF) multiple is free cash flow to equity holders plus interest owed to Diageo's debt holders.
3. Multiples incorporate benefits due to economies of scale; WikiWealth compares absolute enterprise value multiples to competitor's multiples.
4. WikiWealth excludes outliers when calculating individual company multiples.

Value Investing Importance? This method is widely used by investment professionals to determine the correct price of investments, especially initial public offerings (IPOs). It is one element of WikiWealth's three Wall Street approaches used to determine the correct fair value of Diageo.

See the Diageo cash flow (DCF) analysis for a completely different approach that's popular on Wall Street for determining the value of an investment in Diageo.

Also, see the Diageo's buffett intrinsic valuation analysis for WikiWealth's attempt to replicate the investing formula's used by Warren Buffett and Diageo's valuation conclusion for a quick summary.